case study
Proteus Powers American Idol for Cingular
Challenge
Cingular Wireless
As an exclusive partner of the hugely popular American Idol television event, Cingular Wireless needed to deliver a flawless mobile campaign that gave its subscribers access to show-specific content. Idol's popularity presented Cingular with a great chance to deliver value-added services to end users.
Solution: Proteus-powered WAP Sites and Content Vending
Proteus delivered Cingular's Idol campaign by powering an SMS and WAP-based solution that allowed viewers to download ringtones and answer tones from the most recent Idol episodes and reserve tones from the most compelling participants on upcoming episodes.
During the course of the event, users who voted or responded to calls to action to receive more information on Idol were returned a WAP push message that directed them to a Proteus-powered WAP site. From the WAP site they could purchase and reserve the newest tones from each episode. Following each episode Proteus delivered ringtones and answer tones from show participants.
Proteus was able to seamlessly integrate its WAP and content delivery solution into the framework of Cingular's larger marketing strategy for American Idol.
Michael Ford, Proteus' Director of Operations, said, "Proteus has evolved in the mobile arena by always targeting our focus on our clients' demands. Cingular had a specific vision for the American Idol campaign and we leveraged the expertise of our developers to create a smooth end user experience whose primary goal was the successful delivery of Idol content. By making it easy for users to purchase what they wanted, Cingular derived maximum return on their investment."
Proteus is a long-standing, trusted partner of Cingular and in addition to American Idol, also delivered a personalized messaging and digital content solution for the Vans Warped Tour. Proteus powers creation of custom WAP sites with its Swift™ WAP publishing tool.
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