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Swift™: WAP Mobile Content Publishing Platform

With the vast number of handsets, networks and configurations prevalent in the mobile phone industry today, a strong understanding of what works - and what doesn't work - in the medium is critical to providing a user-friendly experience. WAP (Wireless Application Protocol) has been adopted as a standard for accessing the Internet from a mobile phone, and Proteus has spent the past decade developing WAP expertise, starting with the first working demo of a WAP application in the United States for Motorola. With a proven record of creating ever-evolving WAP sites, Proteus brings a deeper level of understanding of WAP than other developers in the market today.

Proteus' WAP portals are deployed via Swift™, our mobile content publishing platform. Swift™ gives content providers a flexible framework to display various information types to mobile phone users across the world, as well as offering an avenue for an additional revenue stream. With Swift™, you can publish RSS feeds for local news and weather, or create promotional WAP decks to support your brand, or start a company blog, or collect critical user feedback, or... the possibilities are endless!

As a server-based content management platform, Swift™ takes content from various sources and organizes them into a logical and aesthetically pleasing deck which is viewable on nearly all mobile phones and networks. Customizable user interfaces, ad serving capabilities and branding opportunities allow for a distinct, revenue-generating WAP experience filled with valuable content for end users that is easy for you to manage and maintain.

The Features

• Customizable, graphical user interface. Swift™ sites can be tailored to match the look-and-feel of a given client.
• Automatic formatting and smart navigation. WAP sites created through Swift™ allow for quick browsing and intuitive access to information and are designed to render specifically to fit each handset's screen size.
• Support for RSS and XML feeds. Swift™ can replicate editorial content using feeds commonly produced by most content management systems.
• Support for custom and third-party advertising. Users can either create their own ad banners with Swift™ or incorporate third-party ad code in one click.
• Platform reliability and security. Guaranteed uptime of 99.9% and VPN tunnels to carriers' data centers provide secure experiences for consumers.
• Robust analytics and tracking. In-depth reports include page views, phone model, carrier type and more to show you how customers are using your site.

The Benefits

• Reduce time to market. Swift™ allows you to create an on-device presence in minutes. And once you click "save", your WAP site is immediately available for use.
• Eliminate need for IT and design resources. With easy-to-use Web 2.0 features, including drag and drop widgets and an instant preview screen, Swift™'s administration tool can be used by anyone, not just your IT team.
• Save money. Swift™ allows you to test out new avenues to reach your customers in a cost-effective way.
• Create a new revenue stream. Include targeted advertising in your WAP site with one click and share in the ad revenue.
• Extend your brand and be innovative. Stand out from your competitors by offering information or collecting data via the mobile phone.
• Learn more about your customers. Use Swift™'s reporting tools to capture stats and inform changes to your WAP site.